Coffee Signature Rebrand


I designed a rebranding concept for a family-run specialty coffee cafe and restaurant, Coffee Signature in Penang.

I was told that they needed a new brand identity that is modern and suitable for international expansion to other Asia countries.

The Restaurant (or Café)

The owner of the restaurant shared that the restaurant was bought over 2 years ago (at the time of writing) and its existing brand was unchanged since.

Coffee Signature serves a huge variety of asian-western fusion food items – which is uncommon for a specialty coffee cafe. The interiors of the restaurant gives a very korean-ish vibe with similiar decors we can find at a korean-inspired photo studio.

Brand Redesigned

Two coffee beans shaped into a heart shape.
The two coffee bean shaped into a heart shape is heavily inspired by the korean finger heart gesture.

Logo Variations

International Variations